There is no conspiracy... Previously years' iterations of OLED TVs were not able to perform as good as significantly brighter LCD equivalents with respect to HDR... It's as simple as that.
The whole aspect of peak luminosity and overall image luminosity is what has been the draw for many folks with respect to LCD TVs and OLED's comparatively inferior performance with respect to high APL video and HDR in particular has been a turn-off that has kept many folks from buying into OLED, myself personally and my company included... HOWEVER, the 2017 OLED TVs are game-changing... That HDR performance difference is for the most part now history! If I hadn't seen it with my own eyes I would have had trouble believing it, but the 2017 LG OLEDs in particular totally hold their own against the Sony ZD9, even with higher APL scenes too! The peak luminosity bump has made all the difference... So what I just saw at the UK shootout, plus at the recent THX training which I attended (again), is more than enough to convince me... In short, we'll be buying a bunch of LG OLEDs for showcasing in our shiny new experience centre, plus one will likely end up in my living room too!
The biggest surprise of all this year has been the fact that the Sony A1 OLED is a huge disappointment. (Sorry Al! ) But what's most surprising is that it does not perform significantly superior to the LG OLEDs, which is what we had expected... And at the UK shootout I found the Sony A1 OLED to underform in certain respects as compared with both the LG and the Panasonic OLEDs...
I know the folks at the UK shootout gave the main prize to the Panasonic, but we don't agree with that decision... Overall for us (and some others) the LG OLED was the overall winner... Whilst the Panasonic did have the edge over the LG with respect to a couple of aspects, the LG beat the Panasonic in more instances than the other way around... Where for example, the LG was clearly showing significantly superior peak luminance capability where the Panasonic's ABL was an issue a number of times to the extent that that would be a deal-breaker for us, whereas the LG even kept up with the Sony ZD9 in most instances, even with high APL scenes! Also the LG OLED very clearly has superior HDR performance as compared with the Panasonic OLED, plus it is better for gaming too, and that's not all...
So, what we took away from the UK shootout, is being totally blown away and surprised by just how amazing is the LG OLED, whilst at the same time being disappointed by the Sony A1 OLED, and everything else was pretty much as expected, including the lousy all-round performance from the Samsung Q9.
We still very much like the Sony ZD9/Z9D, especially the 75" and 100" iterations, both of which are significantly superior to the 65"; where this has been our 'favourite TV' to date... However, we now have another 'favourite TV', namely the LG OLEDs... Now we just need for LG to release a 100" version of the W7
I should add that no TV is perfect as of right now, in that the LG OLEDs do have some imperfections/flaws, such as with respect to the potential for yellow banding and uniformity issues, the severity of which ranges significantly between panels... However, there does not exist any other consumer TV which is 'more perfect' and the primary issues and/or reasons for not making the transition from buying LCD to buying OLED as of right now quite simply no longer exist. And this is coming from someone who to date has steadfast refused to buy into OLED and currently owns only LCD TVs
HDTVtest TV Shootout Results: OLED Sweeps All Categories - Page 4 - AVS Forum | Home Theater Discussions And Reviews