Saludos

Este puede ser un buen punto de partida (para alta definición):

* Picture Mode Custom
* Backlight Min
* Contrast Max
* Brightness 42
* Colour 55-60
* Color Temperature Warm 2
* Sharpness 0
* Noise reduction Off
*
* Black corrector Off
* Advanced contrast enhancer Off
* Gamma (Low for daytime viewing, Off for night-time)
* Clear White Off
* Colourspace Normal
* MPEG noise reduction Off
*
* Power Saving Off
* Full pixel On


Sacado de:

http://www.hdtvtest.co.uk/Sony-KDL40...re-Quality.php

Apartado: Sony KDL40W2000 settings