"...But what most of us really want to know is what will be available to buy in 2016 and we received some details. LG will focus on 4K, HDR (high dynamic range) and a wider color space, one of LG’s engineers, Haengjoon Kang, told FlatpanelsHD in an interview. If you have read our EG9600 review you will know that it offers all three components but that it does not reach the finishing line. LG will take another big step further next year.
As for HDR, LG said that "light level will be increased a lot" and even goes so far as to say "nearly two times". Today, LG's OLED TVs can achieve a maximum brightness of about 400 nits, while flagship LCDs reach approximately 700-800 nits. The maximum brightness level is of course only one component for HDR - black levels are at least as important - but many in the industry argue that HDR should be reproduced with bright highlights - for example sun reflections - of up to 800-1200 nits.
We asked LG’s engineers how far they can take OLED. LG will not try to predict that this early in the cycle but they seem convinced that this is only the beginning. They explained to us that a brightness level of 1000 nits is possible today but that it would be disproportionately expensive for consumer products. As LG and others continue to develop the technology, including the organic material inside the pixels, even higher levels should be doable. For example, from 2014 to 2015 - where 4K and HDR OLEDs were introduced - LG changed to a new type of organic material that allowed them to increase light output.
What LG exactly means by "nearly two times" was unclear but if we use our measurements as a reference it probably means around 600-700 nits, which would represent a significant improvement over today’s TVs.
Read more at Exclusive: LG talks future of OLED & first details on 2016 OLED TVs - FlatpanelsHD



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