Esta fue la respuesta de ATC ante la consulta de las necesidades de rodaje de sus sistemas:

“We do not consider 'burn in' an issue. When our loudspeakers leave the factory they are in perfect working order and their performance will not change over time unless they are not cared for or get very old.

I think 'burn in' was probably invented by hi-fi dealers so that when they sell a cable for 500 euros and the customer complains he can't hear any difference the dealer can tell them it needs 'burning in'. After the customer has waited for two weeks for the cable to 'burn in' he has forgotten how his system sounded in the first place and can't be bothered to complain again.

As I think you have guessed, there are no magical solutions. Good audio equipment comes from good engineering. There are some psycho-acoustic phenomenon that we do not understand, but every other characteristic of an audio system can be measured accurately using modern test equipment. If a manufacturer does not have data to back up their claims then they are probably making it up.”