Sony denies plasma TV pull-out
By Tony Smith
Published Tuesday 21st December 2004 12:07 GMT

Sony has denied allegations that it is planning to pull out of the plasma display TV market in a bid to cuts costs and improve profitability.

"We will continue production and sales of plasma televisions," the Japanese electronics giant said today in a statement.

That contradicts a report in the Nihon Keizai Shimbun earlier this week. The paper said Sony would shortly cease plasma TV production in Ichinomiya, Japan; Wuxi, China; Barcelona; and Pittsburgh. Instead of punching out plasma TVs, the four sites would produce LCD and rear-projection models instead.

Sony's statement today certainly notes a shift in that direction: "Regarding our flat television business, we will continue to focus on LCD and rear-projection televisions," the company said. However, it claimed that that shift of emphasis would not be to the exclusion of plasma TV technology.

Traduzcción sintetizada al máximo: Sony desmiente el anuncio del diario Japonés y afirma que no abandona la tecnología del Plasma si bien es cierto que sus esfuerzos en estos momentos se centran en LCD.

Un saludo