He aqui un articulo publicado en The New York Times que he copiado de un foro foraneo que, creo, puede resultar interesante a los foreros.

Habla sobre los problemas que estan enfrentando diferentes emisoras de raiod de EE.UU. para mantenerse 'en la brecha'. Pero lo mas interesante son algunos comentarios que hacen anonimamente algunos ejecutivos de casas discograficas.

En cualquier caso, y como las cosas en los medios de comunicacion hoy en dia se contagian, imagino que empezaremos a ver algo de este aqui en un futuro.

He aqui el articulo:

April 28, 2005
Fade-Out: New Rock Is Passé on Radio
By JEFF LEEDS

Major radio companies are abandoning rock music so quickly lately that sometimes their own employees don't know it.

Troy Hanson, the program director of WZTA in Miami, said that he first learned that his station's owner, Clear Channel Communications, had ditched the rock format - and his staff - when he tuned to the station one morning in February and heard talk-radio. His rock domain, known as Zeta, had vanished. "We didn't even get to play 'It's the End of the World as We Know It,' " the R.E.M. anthem, as a sign off, he said.

In the last four months, radio executives have switched the formats of four modern-rock, or alternative, stations in big media markets, including WHFS in Washington-Baltimore area, WPLY in Philadelphia and the year-old KRQI in Seattle. Earlier this month WXRK in New York discarded most newer songs in favor of a playlist laden with rock stars from the 80's and 90's.

Music executives say the lack of true stars today is partly the reason. Since rap-rock acts like Kid Rock and Limp Bizkit retreated from the scene, none of the heralded bands from recent rock movements, be it garage-rock (the Strokes, the Vines) or emo (Dashboard Confessional, Thursday), connected with radio listeners or CD buyers the way their predecessors did.

This sudden exit of so many marquee stations has not only renewed the perennial debate about the relative health of rock as a musical genre, but it also indicates that the alternative format, once the darling of radio a decade ago, is now taking perhaps the heaviest fire in the radio industry's battle to retain listeners in the face of Internet and satellite radio competition. Many rock stations may be in for another blow when the shock jock Howard Stern departs for Sirius Satellite Radio next year.